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About this Amplog

We thought it would be great if people and organizations were more open with what they're reading - so we created our own company newsroom to share what our team is Amplifying.

Contributors to this Amplog

Derek Krzanowski
Eric Skiff
Eric Goldstein
Dave Grossman
Eric Weitner
Mike Baumwoll
Ed Sim
Chris Parandian
Brin Frazier

Categories

Twitter financials…

TechCrunch has decided to go - “all in” - and publish Twitter’s docs.  That story is interesting and so are the numbers!

Amplify’d from www.techcrunch.com
Twitter’s Financial Forecast Shows First Revenue In Q3, 1 billion users in 2013

The most interesting data point - As of February, Twitter expected their first revenue to come in Q3 2009 (which is now). A modest $400,000 was expected, followed by a more robust $4 million in Q4. The document also shows Twitter’s projected user growth (25 million by the end of 2009), which it has absolutely blown through already. By the end of 2010, Twitter expected to be at a $140 million revenue run rate.

Read more at www.techcrunch.com
 

Firefox Launches Add-on Collections, New Site

Fyi, please take a look at the new Firefox Add-ons site that just launched today - chock full of some very interesting social components. You can read more about it on the source link (from their new blog).

Amplify’d from blog.mozilla.com

Today the Mozilla add-ons team introduced Add-on Collections. Collections enables anyone to create their own collection of add-ons that can be shared with their friends, posted on blogs, and featured on the Firefox Add-ons website.

Starting today, visitors to the add-ons website will see a brand new look with collections of add-ons front and center. We’ve integrated collections throughout the site, and created a Collection Directory that showcases all of the add-on lists created by our users.
Additionally, the team has also launched an entire redesign of the Add-ons site, which aims to do a better job of explaining add-ons and helping both new and experienced users find fun and useful add-ons through exploration.Read more at blog.mozilla.com
 

Best Buy Getting Involved with Digital Start-Ups

Looks like the big guys are turning to the little guys to see what’s next.

Amplify’d from bits.blogs.nytimes.com

Best Buy Backs a Digital Media Venture Fund

Best Buy, the consumer electronics retailer, wants to finance the next hot digital media start-up.

Best Buy is supplying the capital for a new digital media investment fund that will be managed by Velocity Interactive Group, which also happens to be changing its name to Fuse Capital.Read more at bits.blogs.nytimes.com
 

KickApps raises money

Amplify’d from www.techcrunch.com
KickApps either splits ad inventory with publishers on the pages created on its platform (60 percent to KickAps, 40 percent to publishers) or lets publishers buy out its portion of the ad inventory for $3 to $6 CPMs. Most larger customers choose to control the ad inventory themselves, which suggests that when social networking features are wrapped into a larger site, the ad rates don’t have to be counted in dimes (as they do on much of Facebook and MySpace).

But Blum thinks that page-based metrics are the wrong way to look at audience engagement. Rather, it makes more sense to measure how people interact with a site and with each other at the level of the app, which can also be measured offsite as well when apps get spread virally as widgets. Blum argues:

We are developing a new form of measurement as Omniture becomes irrelevant. Measuring page-based analytics is a commodity. It is given away for free by Google.
KickApps is especially appealing to big media companies because it lets them put social features on sites they already control.

Another part of KickApps’ appeal is that it has a dead-simple WYSISWYG app editor that lets even non-designers drag and drop entire sites or widgets, complete with advertising. It also supports both OpenSocial and Facebook apps, so those can be added as well.

Read more at www.techcrunch.com
 

Some important info about KickApps product and business model.  Speaks to some of the things we need to be sure to develop for Amplify.

Key items include widgets, support for OpenSocial and Facebook.

Blue State Digital setting up shop in London

Amplify’d from news.bbc.co.uk

I caught up with Gensemer for Radio 4's The World Tonight just before the election. He was on a visit to London, where he is about to set up an office.

He is hoping to win business from political and lobbying groups, companies and trade unions - and he believes the Obama campaign has shown what can be achieved when the web is harnessed to its full potential.

“From the day Obama announced his candidacy in Springfield in spring of '07, we encouraged people to come online and set up their own activism centres - invite their neighbours, campus communities and so on,” he said.

“From day one, if someone signed up on the website - we're talking millions of people - the mandate was that, if they offered to volunteer, within three days a personal e-mail or phone call would go from the campaign staff to these people.”

Go to the source
 

Very exciting!!

Clogs for Universities

Amplify’d from www.incommonfederation.org

The mission of the InCommon Federation is to create and support a common framework for trustworthy shared management of access to on-line resources in support of education and research in the United States. To achieve its mission, InCommon will facilitate development of a community-based common trust fabric sufficient to enable participants to make appropriate decisions about access control information provided to them by other participants. InCommon is intended to enable production-level end-user access to a wide variety of protected resources. InCommon uses standards-based, SAML-compliant Shibboleth® as its federating system.

Go to the source
 

It seems that we should meet with people at In Common.  If we become a part of their platform, we’d be able to reach many credible colleges instantly.