Naturally, Google going for the full frontal attack here and they appear to be leading. It seems though that this battle has two fronts: ad serving but also the device manufacturers (iPhone, BBerry, Palm, etc.) who will clearly be putting even more efforts into creating the most consumable app stores…
While Google has been able to translate its lead in desktop search to the mobile environment, owning 47% of the mobile search traffic to Yahoo’s 25%, according to ComScore, the web may turn out not to be the de facto entry point for search on the phone the way it had been for wired PCs.
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| According to the Kelsey Group, U.S. mobile search advertising revenue, including mobile web and in-app search, is expected to grow from $39 million in 2008 to $2.3 billion by 2013 |
| the latest data from AdMob suggests that more traffic is migrating to apps: More than 60% of the ad requests in its iPhone network come from applications, vs. 40% from the mobile web.
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While it will be another two to three years before mobile advertising generates meaningful dollars, Mr. Lindsay said “early positioning in this space is critical to longer-term success.”
Read more at adage.com |
This is an important concept for us to consider with Amplify. Good find Brin. |
Ad Revenue on the Web? No Sure Bet
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SAN FRANCISCO — For anyone with a crazy idea for a Web business, the way to make it pay was once obvious: get a lot of visitors and sell ads. Since 2004, venture investors have put $5.1 billion into 828 Web start-up companies, and most of them are supported by ads, according to the National Venture Capital Association. |
Now advertisers have cut back their online spending. So Web start-ups are searching for new ways to make money, like selling real, or virtual, goods or asking customers to buy subscriptions. |
The market consultants at eMarketer say that while ad growth online has slowed from its 20 percent to 30 percent growth rates, it still grew 10.6 percent last year and is expected to expand 4.5 percent this year. And while advertisers are expected to spend less on display, classified and e-mail ads, they will spend more on search and video ads. Read more at www.nytimes.com |
With so much ad money streaming from traditional media to the web, there are bound to be some big plays made in this arena soon. I know several niche-specific email newsletters that do very nicely on their advertising, even with relatively modest circulations.
With group Clogs, well targetted in-email advertising could be another potential avenue to explore. ExactTarget, a provider of software tools for businesses to run e-mail marketing campaigns, has withdrawn its $86 million initial public offering bid after closing $70 million in capital today. The company says the money will be used to open offices overseas and extend its reach in text messaging and social networking. ExactTarget says it has not fully canceled plans to go public — first filed in December 2007 — but has postponed them indefinitely. Read more at venturebeat.com |
Not sure what to make of this actually, but one thing is certain: the Ad Men are coming to Twitter. If I was part of LRs direct advertising team I would surely look into social media and of course, Twitter. That said, I’m just not sure this was the best strategy for Land Rover. Yes, it appears they can target by geos, demos, and interests but I’m not sold on simply using Twitter as more contemporary WOM/buzz media buy. I probably shouldn’t dismiss this too quickly, but Land Rover has always tapped into the spirit of adventure, and I’m wondering if they could have looked to other services that would have worked together with Twitter to make for a more compelling UX. Tough to tackle that via paid microbloggers. One other quick note: Land Rover typically appeals to a slightly older (35-49) demo with greater HHI than what most people associate with Twitter users - more anecdotal evidence to compare with recent Comscore data suggesting the largest growth segment on social networking platforms is coming from this group… | Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models’ debuts at the New York Auto Show |
| spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding |
| One paid Tweeter, willconley777, wrote on his blog that he was paid $2.50 for letting Land Rover sponsor his profile page for seven days |
| Twittad’s technology is able to sort its users by geography, demographics and interests, which can both lead to more targeted appeals and, perhaps, prevent Twitter users from feeling under siege by advertisers, a major concern |
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Future of Mobile Ads: In-App Search?
