Amplify Amplify your take on things.  Join Eric Skiff on Amplify

Amplify's Amplog
« Amplog Home   Posts tagged: blogging

About this Amplog

We thought it would be great if people and organizations were more open with what they're reading - so we created our own company newsroom to share what our team is Amplifying.

Contributors to this Amplog

Derek Krzanowski
Eric Skiff
Eric Goldstein
Dave Grossman
Eric Weitner
Mike Baumwoll
Ed Sim
Chris Parandian
Brin Frazier

Categories

Barnes & Noble Launches Blogging Booksellers

Neat idea. I always look at the Barnes & Noble employee recommended book section whenever I go there. Makes a lot of sense to give them a voice and the opportunity to make direct connections with local customers…like me. Now, if we can get the B&N team to adopt Clogs for sharing their perspective on what they are reading…

Amplify’d from www.centernetworks.com via Google Reader
Online bookshop Barnes and Noble has announced the launch of “Blogging Booksellers” today.
The idea is to take the “booksellers” found in local stores and bring their expertise to the Web using the blogging medium. The initial launch will feature 11 bloggers from across the country and the company says they intend to add more over time.
I like the idea of allowing local employees to write about books and other media. My hope is that the blogs aren’t limited to only what B&N sells and will also feature a good deal of local flavor. Perhaps all of the blogging booksellers could come together to review books across multiple areas of the U.S.Read more at www.centernetworks.com
 

Good News for Cliplogs: B2B Blogging Drop Off

Amplify’d from blogbusinesssummit.com

A recent Forrester report shows B2B blog adoption dropping off sharply from 2006 to 2007, and it predicts a continued drop in 2008.

One of the big problems with blogging is that it’s too easy. Twenty seconds on WordPress.com and you can start posting to the world at large

But there’s a big difference between simply blogging and blogging well, and that’s why businesses aren’t necessarily seeing the kinds of results that blogging hype has promised them.

Go to the source
 

Why good news for Cliplogs? IMO, because its darn near impossible to invent great content on a daily basis. Yes, its easy to start up with Wordpress - but if you promote the launch of your new blog to prospects and existing clients you better be committed. Couple that with the what-should-i-blog-about-today blues and you’ve got one big headache for the CMO.  Enter Cliplogs. Still easy to set up since its powered by Wordpress (and Clipmarks), but your daily web browsing can turn into an actionable blog post the minute you see something that strikes a chord - by clipping it. And, its likely more current since you can clip in real time rather than developing a “big idea” blog post over time. A clip, your perspective, and the source all posted without much effort or change in routine. It fills a need, packs a punch, and can be done quickly…and no more blog anxiety :)

Another reason why CLOGGING is better

Clipped from www.techcrunch.com:

I found this arresting chart on Swivel. It plots the number of bloggers who have been incarcerated over the past few years, based on data collected by the World Information Access project. The number of incidents it tracks went from five arrests in 2003 to 35 last year. As blogging expands internationally, so do the risk of speaking one’s mind. (Something many of us take for granted).

Most of those arrests are in countries with oppressive regimes, such as Egypt, China, Saudi Arabia, and Iran. But bloggers have been arrested in Canada, France, Greece, and even the U.S. (with Josh Wolf being one of the most famous incidents—he spent the better part of a year in jail for refusing to turn over journalistic video footage to a grand jury).

A few involve cases of alleged terrorism or pedophilia, but the majority involve some form of political speech.
Read the full article at www.techcrunch.com
 

Sources! It seems that law enforcers would like clogging as well. Blogging is not only a mind-numbing activity, but it can also get you arrested. On a more serious note, it’s just another reminder that the sources are a crucial part of the clogging experience. It’s essentially humans filtering information written and reported by the pros as opposed to creating your own less valid and biased information.

Calacanis quits blogging - connection to Clogging

Clipped from www.calacanis.com:
“It’s with a heavy heart, and much consideration, that today I would like to announce my retirement from blogging.”
Starting today all of my thoughts will be reserved for a new medium. Something smaller, something more intimate, and something very personal: an email list. Today the email list has about 600 members, I’m going to cut it off when it reaches 750. Frankly, that’s enough more than enough people to have a conversation with. I’m going to try and build a deeper relationship with fewer people–try to get back to my roots.
Blogging is simply too big, too impersonal, and lacks the intimacy that drew me to it.
Read the full article at www.calacanis.com
 

Gee, the world just won’t be the same

the reason i clipped this is because his reason for quitting seems to me to speak to the reason we’re creating Clogs. He seems to be in search for a more intimate, controlled, truly social environment to share his thoughts. That’s exactly what Clogs are all about.