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“The year the media died”

Theme song about the death of the traditional ad industry … in the tune of American Pie … “Tech has taken us for a ride” … classic, jargon dense, and pretty smart.

What’s ahead for search?

Hopefully, more public filtering…

Amplifyd from www.guardian.co.uk

Search is too important to leave to one company – even Google

It may seem as unlikely as a publicly edited encyclopedia, but the internet needs publicly controlled search

The question of what we can and can’t see when we go hunting for answers demands a transparent, participatory solution. There’s no dictator benevolent enough to entrust with the power to determine our political, commercial, social and ideological agenda. This is one for The People.

Put that way, it’s obvious: if search engines set the public agenda, they should be public. What’s not obvious is how to make such a thing.

Read more at www.guardian.co.uk
 

A must see clip.

everyone, please visit the source of this clip…it’s another clip about how Twitter is on the verge of changing the way their search works in a potentially world changing way.  See the comments as well.

Oh, and definitely give some thought to how we can better enable people to “ReClog” something for times like this.

Ambiently - web discovery engine via a bookmarklet

Pretty interesting new service, def chek out how Tweet It functionality is incorporated into the relevant content that is returned.

Amplifyd from www.readwriteweb.com
Ambiently is not actually a search engine, it’s a “web discovery engine.” What’s the difference? A search engine answers your manually typed-in query with a list of links, but a discovery engine provides relevant content directly related to the web page you’re currently viewing.

Naming aside, what’s interesting about this search tool is that it’s not a destination site you have to remember to visit. Instead, you activate your searches by just clicking on an Ambiently bookmarklet to launch a page of related links.

See more at www.readwriteweb.com
 

Google to acquire Twitter for real time search?

Derek, remember we were talking the other day about the importance of enabling users to search the clogosphere in the relatively near future. Feel pretty strongly that after followers is introduced and working smoothly, we need to spend considerable effort enabling users to search for the latest clips about anything that people are reading.

Amplifyd from www.techcrunch.com
Why would Google want Twitter? We’ve been arguing for some time that Twitter’s real value is in search. It holds the keys to the best real time database and search engine on the Internet, and Google doesn’t even have a horse in the game.Read more at www.techcrunch.com
 

Amplify and Search

More and more people are reaching out to those they trust on FB and Twitter. At some point, they will be searching their social graph not only for restaurant recommendations and such but for specific content or as a basic research utility filtered by their network

I think Amplify can ultimately have a seat at the social search table…

Amplifyd from adage.com
The separation between search and social media is melting away, and a new paradigm is taking hold. Finding the right content is as much about whom it comes from as where you find it. By building a network of credible sources via social media, we’re able narrow our “searches” to a select group of people whom we trust.
This is the new face of the “search” experience online.
In Search 3.0, relevance is determined not just by what’s on a page and what surrounds that page but how that data relate to your personal network. As more and more people connect to each other through social networks, the resulting social graph is proving extremely powerful in helping users filter the data coming at them. Read more at adage.com
 

Rocketboom on Twitter, Google, Search and more

One of my friends recently asked people (over twitter, no less) to name 4 search engines off the top of our heads. Of those of us who answered, only 1 person omitted twitter from that list. Although they only officially added search recently, many avid twitter users are already using it as their secondary search to keep abreast of what’s been said right now for a given topic, vs what simply ranks the highest.

Recency doesn’t necessarily trump relevancy, but they’re certainly two different searches, and Rocketboom has some very interesting things to say about them.

Twitter to make search more prominent

Very interesting for a couple of reasons. First, is definitely be a key part of our roadmap, so seeing Twitter prove the value of the real-time search concept is important for us.  Second, it shows once again the value of doing 1 thing and doing it great…and then growing beyond that 1 thing after you have begun to reach critical mass.

Twitter is starting to test ways to put its real-time search front and center. It is just bucket-testing the change right now with a few randomly selected users, so you might not see it. But you should expect it to be rolled out to everybody eventually. The search and trend features, which currently exist on a separate page, are being placed on the home page of the test accounts.

Searching over Twitter messages is like a filter for what is happening right now—it’s an interesting look into the real-time thoughts of people and organizations around the world.
I wonder how many Twitter users right now even realize that you can search it.Read more at www.techcrunch.com
 

Twitter’s new question:”What are you thinking?”

Amplifyd from mail.google.com

What if you could peer into the thoughts of millions of people as they were thinking those thoughts or shortly thereafter? And what if all of these thoughts were immediately available in a database that could be mined easily to tell you what people both individually and in aggregate are thinking right nowabout any imaginable subject or event? Well, then you’d have a different kind of search engine altogether. A real-time search engine. A what’s-happening-right-now search engine.

What makes Google and other search engines so valuable is that they capture people’s intent—what they are looking for, what they desire, what they want to learn about. But they don’t do a great job at capturing what people are doing or what they are thinking about. For thoughts and events that are happening right now, searching Twitter increasingly brings up better results than searching Google.

Read more at mail.google.com
 

Summize is becoming more and more valuable to Twitter everyday. In the end, will the road to success eventually lead back to search the way it did for Google?

Twitter - real time search

This is huge and has major implications for Clogs.  If we can offer a real-time search of the Clogosphere, then we are able to offer real-time search results that include content.  Let’s talk about this very soon…

Amplifyd from kara.allthingsd.com
According the latest meme to sweep the digerati over the last several days, here are the words that should make the brainiac satraps over at Google very, very nervous: “See what’s happening–right now.”

That’s the motto right below the box on Twitter’s search engine–a page that looks awfully familiar to anyone who uses the Internet, since it is essentially a light-blue-colored rip-off of Google’s “I’m Feeling Lucky” mantra.

Thus, while Google essentially controls the pages about everything on the Internet, Twitter owns the social conversation online.

That’s why Facebook, as first reported here, made that $500 million run at Twitter and also why it opened its APIs on status this week to slow Twitter’s growth and cut its momentum a bit.

Read more at kara.allthingsd.com